A new, annual fair for limited art editions of all kinds, MAD will present, over a 3-day period, a wide spectrum of contemporary styles, from zines to rare objects: prints, multiples, artists’ books, videos, audio CDs, vinyls… Co-curated by Sylvie Boulanger, director of the cneai =, and printer-publisher Michael Woolworth, at the invitation by the maison rouge, MAD is proposing three days of talks and performances, as well as the first edition of Adagp’s Revelation prize for Young Talents in Artist’s Books.
Much more than a fair, MAD revolves around the figure of the publisher, the most independent and versatile actor in today's art world, taking over the entire space of the maison rouge, an institution dedicated to contemporary creation: 96 international publishers, selected for the quality of their prospectus; in an original, innovative setting designed by Roch Deniau, and with the support of La Réserve des arts.
During those three days, the fair will also feature the MAD TALKS program: a series of performances, conversations and panel discussions on editorial trends in contemporary art with artists, writers, printers, curators, publishers, graphic designers, dealers and collectors from around the world.
Nouveau grand rendez-vous annuel centré sur la figure de l’éditeur, le MAD offre pendant 3 jours un panorama des pratiques éditoriales contemporaines, de l'édition fanzine aux œuvres rares : prints, multiples, livres, films et disques d'artistes... Sous la direction artistique de Sylvie Boulanger, directrice du cneai = et de Michael Woolworth, accueilli à la maison rouge, MAD propose trois jours de conférences et performances ainsi que la première édition du prix Adagp Révélation Jeunes Talents Livre d’Artiste.
Bien plus qu'un salon, MAD expose la figure de l’éditeur, l’acteur le plus indépendant mais aussi le plus polyvalent du monde de l’art, sur l’ensemble des espaces de la maison rouge, lieu emblématique de la création contemporaine : 96 éditeurs internationaux sélectionnés pour la qualité de leurs propositions dans une scénographie en polystyrène, signée Roch Deniau et réalisée avec le soutien de La Réserve des arts.
Ces trois jours sont accompagnées du programme MAD TALKS : performances, rencontres et débats sur la pratique éditoriale dans l’art contemporain par des artistes, responsables de collections publiques, imprimeurs, collectionneurs, éditeurs, graphistes, chercheurs et libraires venus du monde entier.
A program of talks, performances, lectures,
concerts, round-table discussions, signatures...
12:30PM | The House of Dust by Alison Knowles, a poem in process, presentation of a research project and exhibition by Maud Jacquin and Sebastien Pluot, co-directors of Art by Translation (cneai=) |
1:00PM | Cheval Digital, by Olivier Cablat and Sebastian Hau (Galerie 2600) |
2:00PM | Stancalagroum 1 - 4 - 17 Vigdamm!, a compilation of “verbovocovisual” experiments and invented texts from the Kandinsky Library collection, with Didier Schulmann and Micah Cherghescu |
3:00PM | Discussion with Eric Tabuchi and Julie Portier (Lendroit éditions) |
4:00PM | Anarchive n°6, by Masaki Fujihata (ANARCHIVE) |
5:00PM | Presentation by Nathalie Viot of the selection presented by HEAR and the launching of a 3D print project by Anita Molinero’s (HEAR / LESS IS MORE FACTORY) |
6:00PM | Retours d’usagers. Quelques explications, with Jean-Baptiste Farkas, Quentin Jouret, Ghislain Mollet-Viéville and Eric Mangion (Éditions Autrechose) |
12:30PM | Screening of selected films by Enna Chaton and Céleste Boursier-Mougenot presented by Enna Chaton and Gilles Coudert (a.p.r.e.s) |
1:00PM | Livrée, with Pascale Favre, Céline Masson, Thomas Schunke, Philippe Fretz and Julia Sorensen (art&fiction, éditions d’artistes) |
2:00PM | Talk with Camille Paulhan on the re-edition of Daniel Spoerri’s Topographie anecdotée du hasard, par Le nouvel Attila / Le bureau des activités littéraires (ESADHaR) |
3:00PM | Multiply This: A concise consideration of more than one, by David Platzker, curator, Department of Drawings and Prints, MoMA New York |
4:00PM | Lecture-performance of Allen Ginsberg’s Howl, by Bernard Blistène (mfc-michèle didier) |
5:00PM | L’espace entre, by Lucie Desaubliaux, Maintenir le contact sur les petites surfaces by Alexandra Lafitte, Précis de conversation particulière, by Elsa Escaffre (ESADHaR) |
6:00PM | Revue N/Z - Talk with Sally Bonn and the editors and collaborators on the second issue of the N/Z literary magazine: Sépànd Danesh, Frédéric Forte, Agnès Geoffray, Perrine Lamy-Quique, Alban Lefranc, Laure Limongi, Gaëlle Obiégly, Raphaël Tiberghien par le bureau des activités littéraires (ESADHaR) |
12:30PM | Bazooka, by Pierre Ponant and Christophe Jacquet (ENSA Nancy) |
1:00PM | Bulles spéculatives, by Antoine Poncet (cneai=) |
2:00PM | Licet, by Antoine Dufeu with Eva Barto, Virgile Fraisse, Valentina Traïanova, Fabien Vallos (Lic) |
3:00PM | Glossolalie – 2011 – (...), by Frédéric Dumond (la maison rouge) |
4:00PM | JEWS, KONG, DOGS & BANANAS, by David Liver (cneai=) |
5:00PM | Le Bruit, and Le Silence De La Conversation, by Franck Ancel (AH AH AH éditions) |
The Tide [ la Marée ], a silent, collective reading of Homer's Odysseus by Mark Geffriaud (gb agency), will also take place inside the fair throughout the three MAD days.
The ADAGP, France’s society for graphic and fine artists, is launching the first edition of the Revelation Young Talents Artist’s Book Award, designed to promote contemporary creation in the artistic discipline of limited-edition artists’ books. Selected by a jury headed by Herve Di Rosa and Meret Meyer, the prize will award 5,000 € to an artist whose work is shown in the second edition of MAD. The prize ceremony will take place on MAD’s opening night.
Eva Barto
Jérôme Benitta
Dieudonné Cartier
Ludovic Debeurme
Aurélien Farina
Mie Frederrike Fischer Christensen
GFELLER + HELLSGÅRD
Florentine & Alexandre Lamarche-Ovize
Isabelle Le Minh
Alexine Levain
Monica Lombardi
Rémy Louchart
Anna Meschiari
Lucas Meyer
Evelise Millet
Lavinia Raccanello
Carolina Saquel
Camille Tallent
Elisabeth Tonnard
Rémi Verstraete
la maison rouge
10 Boulevard de la Bastille 75012 Paris
Téléphone +33 40 01 08 81
M5 Quai de la Rapée
M158 Bastille
RAD Gare de Lyon
Accessible to individuals with disabilities
Open to the public Friday, September 30 and Saturday, October 1st from 12pm to 7pm, and Sunday, October 2nd from 12pm to 6pm.
Opening (invitation required): September 29, from 5pm to 9pm.
Full price: 5€
Free admission: Visitors 18 and under, students, unemployed individuals
Download PRESS KIT (MAD2)
Selected press on MAD1
LesInrocks.com 25.05.15
Libération 22.05.15
Grazia 22.05.15
Le Quotidien de l’Art 21.05.15
Le Figaroscope 20.05.15
Sylvie Boulanger, director of the cneai =
Michael Woolworth, director of Atelier Woolworth
Paula Aisemberg, director of la maison rouge / Michèle Didier, gallery mfc-Michèle Didier / Sébastien Faucon, head of fine art collections at the CNAP (Centre National des Arts Plastiques) / Antoine de Galbert, President of la maison rouge / Romain Leclere, collector, director of the Young Friends Association of the Palais de Tokyo / Mathieu Mercier, artist / Marie Minssieux-Chamonard, contemporary and rare book curator, Bibliothèque nationale de France / David Platzker, Curator in the Department of Prints and Illustrated Books, MoMA / Didier Schulmann, chief curator of the Kandinsky Library, Centre Pompidou
Graphic & Exhibition Design: Roch Deniau
Typeface: Terrazzo by Luke Archer
Coordination: | Virginie Huet |
Aurélia Marcadier |
Communication: Anaïs Deléage (cneai =)
& Aurélie Garzuel (la maison rouge — Fondation Antoine de Galbert)
Administration: Julie Clément
Translation: Laurie Hurwitz
For any questions, please send an email to
contact@multipleartdays.fr